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With growth stagnating across different continents, business leaders often look to new markets to find opportunities to grow their international presence and improve business margins. With its young and growing population that literally guarantees a high demand for consumer goods, rising middle class, growing GDP, improving infrastructure, and deliberate policy interventions to improve the ease …

Doing Business In Africa: Complete Market Entry Guide Read More »

Once you have decided to expand into Africa, winning new customers isn’t necessarily going to be a big challenge because of the growing demand for innovative products and services across the continent. The real challenge is aligning your employment and day-to-day operation strategies with each country’s rules and regulations. It is critical to understand that …

Minimum Wage In Africa: Trends in Minimum Wages Across 11 African Countries Read More »

International business expansion has become the new norm for organisations that are in search of a faster growth rate than they can get within their local markets. It provides international businesses with the opportunity to gain valuable competitive advantage by diversifying their market, providing better access to talent, improving brand reputation, increasing revenue potential, and …

International Business Expansion: Top 5 Business Reasons to Expand to Africa Read More »

I probably don’t have to remind you of the statistics about women in high-level leadership positions in the world today. According to research carried out by Catalyst in 2019, the proportion of women in senior management roles globally grew to 29%, the highest number ever recorded. In 2020, this percentage remained the same. Sometimes, all …

The Challenges Women Face at Work in Africa and How to Overcome Them Read More »

International expansion may be a growing trend, but a lot of companies still lack the knowledge and resources to grow abroad successfully. Establishing a presence in new territories for companies can be challenging, especially for companies that are not familiar with the local labour laws or guidelines that would make their operations seamless. Companies that …

9 Things to Consider Before Choosing a PEO as Your Market Expansion Partner Read More »