African Market Entry and Expansion for Multinationals
Seeing ‘Offshoring’ for the first time? Then not to worry. It is a form of Outsourcing and will be the focus of this article. Read on to discover what it entails and why organisations offshore to Africa. Outsourcing is the engagement of a third party to perform a business function, and it typically covers the transfer of …
While most world economies shrank during the first year of the COVID-19 pandemic, Egypt was one of the few that trended upward. Egypt’s 3.4% GDP growth outpaced many African nations and was the third-highest on the continent. However, Egypt’s strong growth doesn’t indicate that the country didn’t face challenges during the pandemic. According to the …
International Expansion: Why Companies Expand Into Egypt Read More »
Before expanding into African markets, global businesses must conduct detailed research to determine which markets offer the most favourable conditions that match their expansion objectives. And for most international companies, the relative ease of doing business in Africa is a powerful instrument for assessing which country will serve as their next best global frontier. Thus, gathering data from the World Bank’s 2020 Doing Business Report, …
Ease of Doing Business in Africa: Top 5 Business Friendly Markets Read More »
Since the formation of the World Trade Organization (WTO), the African Continental Free Trade Area (AfCFTA) is the largest free-trade area globally by the number of countries, and it came into force on 1st January 2021. The goal is to bring together all 55 member states of the African Union (AU), covering a market of over 1.2 billion …
African Continental Free Trade Area – What you need to know about AfCFTA Read More »
When you’re finally ready to expand your business into Nigeria, a major challenge that may come to mind is hiring employees. Your company will only be as successful as the employees behind it, so you need the right talent who will help you build a new location. However, recruiting and hiring employees in Nigeria can …
A Simple Overview of Employment and Labour Law in Nigeria Read More »
Expanding into a new market requires a deep understanding of the new terrain. This venture becomes challenging because of the complexities of the foreign land which requires an understanding of the target market, local legislations and requirements, competitions and market trends. Multinational businesses like McDonald’s, Starbucks, Microsoft, Coca-Cola that have launched their businesses across various …
Expanding to a New Market? Go Global but Think Local Read More »
While expanding your workforce to include a global talent pool sounds appealing, new challenges may erupt. As businesses adapt to maximise the availability of global talent to scale their operations, talents are also equipping and positioning themselves to take up virtual roles beyond geographical boundaries to achieve their career objectives. According to a CISION, 80% …
Hiring Remote Employees? 6 Tips on Hiring the Right Talent Read More »
With a current population of over 200 million, Nigeria has been projected to become the fourth most populous country by the year 2050. The large population and the business-friendly policies introduced by the current government have made Nigeria a destination of choice for investors worldwide. The AfCFTA Agreement which came into effect on the 1st …
Top 11 Steps to Successfully Set Up a Business in Nigeria Read More »
With growth stagnating across different continents, business leaders often look to new markets to find opportunities to grow their international presence and improve business margins. With its young and growing population that literally guarantees a high demand for consumer goods, rising middle class, growing GDP, improving infrastructure, and deliberate policy interventions to improve the ease …
Doing Business In Africa: Complete Market Entry Guide Read More »
Once you have decided to expand into Africa, winning new customers isn’t necessarily going to be a big challenge because of the growing demand for innovative products and services across the continent. The real challenge is aligning your employment and day-to-day operation strategies with each country’s rules and regulations. It is critical to understand that …
Minimum Wage In Africa: Trends in Minimum Wages Across 11 African Countries Read More »
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Hiring Right: A Matter of Life and Death for Businesses, Business Owners and Executives
