African Market Entry and Expansion for Multinationals

About Us

We are passionate about the services we provide and approach each engagement with an unrivalled sense of commitment to our clients, employees,
and the communities we serve.

African Ally, a subsidiary of Workforce Group, a leading HR & Business Consulting firm in Africa.

We are committed to helping multinationals enter and succeed in the dynamic African market.
Over the past 16 years, we have built a reputation as a trusted partner that businesses can rely on.

Our global alliances give us the advantage to leverage diverse skills and knowledge to help businesses navigate through the complexities of entering a new market.

Clients Hire Us Because

How It Works

Our solutions comply with global best practices and local laws, which enable us to deliver top-notch market entry services to our clients.


First, we seek to have in-depth understanding of exactly what you hope to achieve with your business expansion project into Africa.


We then design a custom solutions to align with your overarching expansion objectives leveraging our expertise and in-depth knowledge and understanding of the African market


We deploy your custom solutions on time and to budget, always keeping your end goal in focus.


We track, measure, handhold and provide ongoing support towards ensuring you achieve your market entry project goals

Our Leadership

Foluso Aribisala


Abiodun Falade

Director, Market Entry & International Trade

Temi Kutelu

Team Lead HR Ops, Market Entry Services

Our Partners

Associations & Awards

The causes we support

Economic empowerment projects (Agric conference)

Female empowerment (Girl meets tech)

Employability (Partnership with Google)

Live market event

Development of children (Kids code academy)