African Market Entry and Expansion for Multinationals

Articles

Minimum Wage In Africa

Minimum Wage In Africa: Trends in Minimum Wages Across 11 African Countries

Once you have decided to expand into Africa, winning new customers isn’t necessarily going to be a big challenge because of the growing demand for innovative products and services across the continent. The real challenge is aligning your employment and day-to-day operation strategies with each country’s rules and regulations. It is critical to understand that …

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International Business Expansion

International Business Expansion: Top 5 Business Reasons to Expand to Africa

International business expansion has become the new norm for organisations that are in search of a faster growth rate than they can get within their local markets. It provides international businesses with the opportunity to gain valuable competitive advantage by diversifying their market, providing better access to talent, improving brand reputation, increasing revenue potential, and …

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Challenges Women Face In the Workplace

The Challenges Women Face at Work in Africa and How to Overcome Them

I probably don’t have to remind you of the statistics about women in high-level leadership positions in the world today. According to research carried out by Catalyst in 2019, the proportion of women in senior management roles globally grew to 29%, the highest number ever recorded. In 2020, this percentage remained the same. Sometimes, all …

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peo

9 Things to Consider Before Choosing a PEO as Your Market Expansion Partner

International expansion may be a growing trend, but a lot of companies still lack the knowledge and resources to grow abroad successfully. Establishing a presence in new territories for companies can be challenging, especially for companies that are not familiar with the local labour laws or guidelines that would make their operations seamless. Companies that …

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