African Market Entry and Expansion for Multinationals

Multinational Company in the Heavy Equipment Sector

The Challenge

A multinational company in the heavy equipment sector needed a quick and efficient solution to penetrate the African market to expand its global reach and tap into new customer bases. This Company wanted to move quickly while maintaining flexibility and was looking for a trusted professional employer organisation that would help it comply with relevant regulations while still managing billing in one currency — all from a single point of contact.

They needed a PEO provider that would cater to their employees’ needs in Côte d’Ivoire and Senegal. Considering both are Francophone countries, they faced a significant challenge; the language barrier, which could make it challenging to navigate the complexities of both countries’ employment laws and regulations.

The Solution

In search of a PEO partner that could handle the end-to-end recruitment and onboarding in Africa, they turned to African Ally, recognised for its streamlined expansion services and presence in over 15 African countries. Soon enough, African Ally began constant communication with the Company, providing guidance on employment laws, country-specific statutory benefits and more. In addition, African Ally was transparent about it’s capabilities in each African market.

Our impact

Within a few weeks of the first contact, African Ally supported the Company’s employees in Côte d’Ivoire and Senegal. Through African Ally, the Company mitigated the compliance risks associated with expanding into these two countries. As a result, the Company accessed better benefits for its employees, and the staff were better managed overall. In addition, through continued communication and timely execution, African Ally helped their employees become confident that they always had the necessary support.

Schedule a free consultation today and discover how we can support your market entry into Africa.