African Market Entry and Expansion for Multinationals

 Client's Case Studies


Our client is a global biotechnology company focused on research, development and production of industrial enzymes, microorganisms, and biopharmaceutical ingredients.
With headquarters in Copenhagen, Denmark the company has expanded its operations through acquisitions into several countries around the world, including China, India, Brazil, Argentina, South Africa, United Kingdom, the United States, and Canada.
Their positioning as the leader in sustainable solutions for the agricultural biological industry created the need to expand into Egypt, Nigeria and Kenya.

The Need:

Our client’s market entry plan into Nigeria was to commence operations with a small number of capable business development officers focusing on the beverage and detergent industries.
To fulfil its long-term ambition of becoming the leading enzymes and biopharmaceutical ingredients provider for the beverage and detergent industries in Nigeria, it was important to engage capable talent while carefully observing all local labour and statutory regulations.
As our client was not registered to operate in Nigeria, Workforce Group was approached to source, employ, equip, manage and provide conducive workspaces for the start-up business development team.
In addition to the provided HR services, we also supported their business expansion initiative with our other market entry solutions including; payroll management, accounting services, local purchase financing, vendor management and work visa services for their expats.

Our impact

Outsourcing to Workforce Group significantly reduced our client’s business uncertainty, risk, time to market and cost of setting up operations in Nigeria. We also helped shorten their learning curve by leveraging our local market knowledge, resources, and network.

By partnering with us, our client has gained access to the largest retail market in Africa.

Call us to schedule a free consultation and discover how we can support your business entry or expansion into Africa.